🔁 The full flow

How Kiez works, end to end.

Eight steps, two sides. The whole thing usually wraps inside a weekend.

  1. 1

    Post a perk

    Business

    Pick what you offer (free brunch, a discount, a sample), the format you'd like (Instagram post, story, or reel), how many slots, the date window, and how far away connectors can live. We prefill the disclosure hashtag and the @mention so connectors know exactly what to publish.

  2. 2

    We review the campaign

    Kiez

    A human reads it before it goes live. We tighten copy if it reads off, suggest a better hashtag, and make sure the perk and the ask line up. Usually within a day.

  3. 3

    They see it in their feed

    Connectors

    Only connectors who live within your match radius and whose interests fit your category see the campaign. They open it, read the perk, and tap apply.

  4. 4

    We check their Instagram

    Kiez

    On their first apply (or every two weeks if it's been a while), we fetch their public follower count, post count, and account status. If they don't meet the campaign's bar, we tell them why so they can fix it and reapply.

  5. 5

    You approve who you want

    Business

    Each application card shows the connector's name, Instagram handle, follower count, post count, distance from your venue, and reputation. You approve or reject with an optional note.

  6. 6

    They redeem at the venue

    Connector

    On approve, we mint a single-use 8-character code that expires at the end of the campaign window. They show it at your counter, you type it on your phone, the code is consumed.

  7. 7

    They post and submit the URL

    Connector

    They publish the post, then paste the URL on their application page. We pull the post and check the mention, the disclosure hashtag, the campaign hashtag, the format, and that it was posted within the window. Pass or fail with a clear reason.

  8. 8

    You rate each other

    Both

    One to five stars and an optional 280-character note. After the campaign window ends, we ask the business one short outcome question (banded extra visits, banded extra revenue, free-text notes). Reputation feeds the next round of matches.

🚫 What we don't do

  • · Charge connectors anything
  • · Take a cut of any cash exchange
  • · Sell, share, or monetize your data
  • · Run paid ads, pixel tracking, or behavioral profiling
  • · Surface campaigns outside walking distance
  • · Allow posts without the German law disclosure

🚀 What's coming

  • · QR codes at the counter (typed code in MVP)
  • · More cities once Berlin is solid
  • · Hotels, spas, and services beyond food and drink
  • · Verified Local badge for top-quality connectors
How it works · Kiez